360° photography can be used to create a virtual tour of business premises that works in much the same way as Google Street View. Virtual reality driven applications are increasingly drawing the interest of major companies such as Google, Samsung and Sony who have been testing the market in recent years. If you are interested, have a read of this article entitled "The Rise and Fall and Rise of Virtual Reality".
Virtual tours provide much more immersive experience for potential customers to learn about businesses. With the recent developments in virtual reality headsets such as Oculus Rift (acquired by Facebook in 2014), this might just become the next big thing. Have a play around with below examples of 360° virtual tours from Google, and see for yourself as to how this functionality could benefit your business.